Brand positioning - what is it?

A brand's positioning comprises several elements, including its name, identity and price point These elements are woven into a narrative,

Simply put, brand positioning should lay the foundation for your brand's identity, while the value proposition articulates the unique value and

brand positioning How to create a brand positioning strategy in 6 steps · 1 Understand your current brand positioning · 2 Identify your competitors · 3 Create

brand positioning 4 Positioning my brand Once the brand and audience are clear, the marketing professionals' next step is brand positioning Kotler and Keller